Business is slow, you are not doing as well as you hoped, want to build your business very quickly? Yup we all do. Have you thought about over delivering? Give your customers more that they thought they were getting, offer them a better deal, great service and see what happens?

What about my profit I hear you say. Well profit is money in minus costs of providing your sales. Well if you get more sales and manage your costs then your profit is going up as well. Think of the ripple effect when you throw a stone into a lake ? it spreads out. So treat your customers well and they will not only come back but they will bring their friends and acquaintances as well. Put your company in front of your competitors, make your name memorable. Sounds simple doesn?t it ? so how do you over deliver? Here are a few suggestions for you:

1. Give stunning service. Be friendly and responsive to customer requests. Deliver items or service quickly. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart. This does not mean that you have to be on call 24 hours a day, it means that you have deliver what you promise and more ? every time and all the time.

Work out what your customers want by doing two things ? listen to them and ask them. Great businesses have been built on going away from the norm and actually giving people what they ask for. I think of Ben and Jerry?s ice cream ? who provide, to put it mildly, unusual ice cream flavors. Virgin Atlantic was the first airline to connect the UK to the USA at prices that people not on expense accounts could afford. EasyJet and Southwest pioneered no frill airlines. They all made a difference and considerable profits by listening to what people really wanted as opposed to what they were getting.

2. Surprise your customers. If they ordered a product such as a TV ? give them all the cables as well or a discount on a cable service. If they ordered kitchen ware, then give them a recipe book as well. When they stay at your hotel, put fresh flowers or fruit into the room as well. Include a ?goody? bag of samples, coupons and small presents with your products.

This does not have to dig into your profits. Work with other companies to include their items with your sales and vice versa. You can use samples, coupons or actual products. Where do you think your shampoo comes from in a hotel? Large shampoo companies do this to get their name out and advertise their products. It works with small companies as well.

3. Value your customers. Build a long-lasting relationship with your customers. Send them greeting cards, regular information and discounts on new products. Give them coupons towards buying their next order. Just make them feel wanted and part of your business.

Do these three things and your turnover and your profit WILL go up! Good Luck.

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